Meet Carlene Higgins, the former Beauty Director of Flare Magazine and the co-founder of Breaking Beauty, a podcast about amazing beauty products and the stories behind them. Breaking Beauty was started by Carlene and her close friend and fellow beauty editor Jill Dunn. Armed with over a decade of experience, the pair dreamt up an idea for a podcast that told the stories of cult beauty brands and how they got their start.
During Carlene's time at Flare, she was able to witness the development of digital media and the migration from print. Carlene worked at Flare Magazine for over 12 years and spent half of those as Beauty Director. She and Jill recall a time when the magazine industry was full of glamour.
Carlene hopes to turn Breaking Beauty into a full fledged 360 degree digital media brand. Along with the podcast, Breaking Beauty has a blog, corresponding social media and are looking at maybe producing video content as the next stage.
What started out as a side hustle between two friends and beauty lovers has turned into a serious time consuming project with potential for serious growth.
Carlene says there definitely is a learning curve, but she and Jill have put their heads together to make sure everything runs smoothly. The pair found themselves at the Apple Store taking courses in Garage Band, learning how to produce quality audio productions with little investment. Carlene uses the Yeti USB Microphone to record audio clips.
When she's not working on the podcast, Carlene writes freelance for various publications and works as a brand consultant, making use of her knowledge on what separates brands that succeed versus brands that don't.
Amidst the vast beauty journalism landscape that is often perceived as vapid, Carlene likes to take a "what's meaningful?" approach to reporting. She hopes to help add depth and complexity to the way we interact with products on a daily basis by sharing the stories behind the products and the brands that create them.