Divya Gugnani of Wander Beauty
Meet Divya Gugnani, co-founder of Wander Beauty, a cosmetic line of multitasking products meant to help busy women streamline their beauty routines. Divya founded Wander beauty 2 years ago after meeting supermodel Lindsay Ellingson at a celebrity hairstylist's salon opening party. The two hit it off chatting about beauty and their busy schedules. They later met for lunch and bounced around ideas for an innovative beauty brand.
Divya and Lindsay noticed that women use way too many products in their beauty routines which becomes a bulky struggle when traveling. They came up with the concept for Wander Beauty, based around the premise that "less is more". They launched the company with only one product - their On-The-Glow Blush and Illuminator Stick.
Wander Beauty has built a name for themselves surrounding their "color to be carried" philosophy and garnered media attention for their ultra-portable, multi-use products.
The Wander Beauty team creates all of their formulas from scratch, focusing on combining the most important parts of women's favorite products to formulate in the most effective way possible. All of Wander Beauty's formulas contain skin-loving ingredients and vitamins that provide an element of skincare. Divya's personal favorite from the line is their Dualist Concealer (She uses shade Medium). She loves the way she can quickly throw this on before to cover up some of her imperfections and dark circles, and feel put together in a pinch.
Wander Beauty places a lot of emphasis on community involvement when it comes to the brand and actively uses social media to connect with consumers and crowdsource opinions on new products, shades, and even product names.
Looking forward, Wander Beauty is working on new product releases as well as a new interface to display color swatches on multicultural women from 6 different ethnic groups which will allow women of color to shop better and see how different cosmetics might appear on their skin tones. In only 2 years, Wander Beauty has won multiple awards from major publications for their products which have helped to simplify the lives and beauty routines of countless women around the world.