Erin Kleinberg of Métier Creative
Meet Erin Kleinberg, founder and creative director of Erin Kleinberg Inc., an advertising and branding agency that specializes in bringing new brands to market and helping to re-brand existing ones. Erin, along with Stacie Brockman, founded Métier Creative in 2015, a year after leaving The Coveteur to work on new projects and start a family.
Having graduated from Western University with a Bachelor of Arts in Media, Information, and Technoculture, Erin worked as an editorial intern at Fashion Magazine and Weekly Scoop Magazine. She was later hired at W Magazine as an assistant to Alex White, W Mag's former Fashion Director.
She went on to start Erin Kleinberg Inc., her own contemporary fashion brand. As founder and Creative Director, Erin not only designed pieces for the line, but worked as an Art Director, lookbook stylist, sales manager, etc. She grew Erin Kleinberg Inc. from a one woman show to a small team of employees. She signed retail contracts with a few of the world's largest department stores including Barney's New York, Saks Fifth Avenue, Nordstrom, Neiman Markus, and more.
2 years after launching Erin Kleinberg Inc., Erin co-founded The Coveteur, a voyeuristic fashion website that brings readers into the closets of the planet's most stylish people. Erin acted as Creative Director for the website, helping to produce and oversee the website's creative content. The Coveteur soon became one of the Internet's most popular fashion websites, gaining traction for its unique angle and having broken down the barrier between the sartorial elite and the everyday fashion enthusiast.
One half of the genius behind a raw and innovative take on fashion storytelling and content creation, Erin is a game changer to say the least. As a revolutionary creative and millennial entrepreneur, Erin's innovation far from ended with her work at The Coveteur.
In 2014, Erin left Coveteur and started a family. She gave birth to her daughter Parker and teamed up with her best friend and former Coveteur Managing Editor, Stacie Brockman to start Métier Creative.
Erin would like to revolutionize the advertising and digital marketing industry. Métier Creative is so much more than your run-of-the-mill PR Firm or ad agency. Métier provides 360 degree creative and strategic branding services from packaging and logo design to social media strategy, content creation and partnership management. As the industry witnesses a rise in influencer marketing, companies are shelling out tens of thousands of dollars on generic and uninspired influencer campaigns that are not driving sales or working as effectively as they should. Erin is helping to turn the market on its head, returning the power to brands and producing meaningful creative content that resonates with millennials and gets them engaged. Métier is the future of branding.
FOLLOW ERIN KLEINBERG ON INSTAGRAM @ERINKLEINBERG
FOLLOW MÉTIER CREATIVE @METIERCREATIVE