Kelsey White of Foray Collective
Meet Kelsey White, Marketing Director at Foray Collective, a platform where users can, "shop by influencer". It's Kelsey's job to manage social media and #FORAYgetaways coordinated trips with fashion influencers promoting brands.
Kelsey also runs the Fashion and Lifestyle blog Something Beachy, where she documents her outfits and travels.
Kelsey started out managing social media for a major Southern California retailer after graduating Woodbury University with a Bachelor of Arts in Communication and Fashion Marketing. During this time, Kelsey realized her full potential to influence fashion through Instagram. Kelsey has an eye for the kind of images people are drawn to in social media, and became inspired to start posting outfit shots on her personal Instagram.
A typical day for Kelsey between working at Foray Collective and running her blog can include answering constant emails, brand partnership meetings, posting on social media, and working on creative strategy. She squeezes in content shoots at lunch time and attends brand events and dinners throughout the week.
Kelsey has managed to grow an audience of almost 90,000 followers on Instagram and loyal readership on her blog. Kelsey uses VSCO cam and Snapseed to edit photos, and turns to Pinterest when dealing with creative blocks. Kelsey's advice to aspiring influencers? "Don't compare yourself to others. Be humble and work hard."