Lauren McGoodwin of Career Contessa
Meet Lauren McGoodwin, founder and CEO of Career Contessa, a career resource site for women. Career Contessa features a job search tool, endless free resources and career guidance, interviews with successful career women in all realms and industries, and career mentors available on demand.
Lauren founded Career Contessa in 2013 while still a student at the University of Southern California, working toward her Master's of Communications Management. The idea came to her while she was working as a Recruiter at Hulu. Lauren felt a gap in the market for career resources. Most career centers are dry and condescending, and LinkedIn isn't adequate for guidance and career searches. As part of her senior project, Lauren had the initial prototype of the website built and ran it by a focus group of USC students. Her project was well-received and she continued the project post-graduation.
Lauren noticed that one of the best ways to relate to millennial women was to lead by example by interviewing successful women and asking them how they were able to achieve their goals. She observed a huge difference in the way women were interacting with career related content when it wasn't speaking down to them.
With 70% of Career Contessa's audience landing in the 22-35 age range, Lauren wants to offer resources that will help women have fulfilling careers and give them the confidence to spring for their dream jobs. While most of Career Contessa's content is free, the company overs paid online courses with actionable materials and practical steps, as well as a career mentorship program in which women can work one-on-one with a coach that will help guide them through the journey of career building.
To get her work done, Lauren and the Career Contessa team use Basecamp, a project management app, along with Dropbox and Google Docs for collaborative editing. Though she runs a digital company, Lauren swears by her analog time management system for keeping track of to-dos. Every night before leaving the office, Lauren writes out her to-dos for the next day. A firm believer in maintaining work-life balance, she would prefer to stay later at the office and finish her work for the day, rather than bring it home with her.
Looking forward, Career Contessa is set to launch an online resume course, along with professional streamlined templates that will help women with job presentation. The company has expanded and maintained steady growth since it's conception in 2013. Lauren hopes to continue helping women find their path and turn Career Contessa into the ultimate resource for professional women.
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