Madeline Sensibile of Obsessee
Meet Madeline Sensibile, editor of Obsessee, Clique Media Group's social only community focused on culture, art, and politics.
Acquired by CMG in 2016, Maddie founded Obsessee at age 15, as a blog where she shared fashion and style related posts. She kept up with the blog through high school and into college. While still a junior at California State University, Northridge studying Journalism, Maddie scored an internship at Clique Media Group's Who What Wear as a Social Media Intern. After spending almost 3 years working at Urban Outfitters as a freelance content producer and later as a Brand Community Representative, she was hired to return to Who What Wear as an Associate Social Editor. As Maddie's blog gained popularity, executives at CMG took notice. It had been circulating that Clique was looking to launch a social only peer to peer community. They later approached Maddie with an offer to acquire Obsessee and purchase the rights to the name. She sold the brand, and took a position as Obsessee's first editor.
Unlike some of CMG's other brands, Obsessee's content creation process relies on remote contributions rather than an editorial team. It's Madeline's job to field these contributions and guide young contributors through the editorial process including pitching, formatting, and editing.
What sets Obsessee apart from the rest of Clique's brands is their bold willingness to stray from the conventional and adapt to new media platforms in order to effectively communicate with their target audience.
The Millennial and Gen Z savvy brand wants to get teens to talk about politics and social issues, and knows the best way to get them talking. They've created a strong community of young writers, photographers and artists and have given them a safe space to share and feel understood.
Maddie hopes to continue harvesting safe spaces and help grow brands whose mission is to spread the word of art and culture.