Sara Diamond

Get ready to hear a lot from SWA in the coming year. Sara Diamond is the quirky, cute Montrealer with a voice of silk known professionally as SWA. (Pron. S-Wah)

Photo by Patrick St Arnaud

Photo by Patrick St Arnaud

Going from strangers to friends over a bottle of rosé, SWA and I managed to turn a quick coffee meeting into a 5 hour dinner date. Talking about everything from school to music to Instagram, Diamond is a creative powerhouse spreading magic across multiple platforms.

Singing since she was 5, Sara has had an on and off relationship with music, periodically taking time to focus on school. Now 21, SWA is back and better than ever, deciding to pursue music full -time and work on growing her personal brand. 

She cites a mix of singers as inspiration such as India.Arie and James Morrison. SWA's sound is at once soulful and calming. She's says that the music in the TV show Lost, in which each scene is backed by an orchestra composed by Michael Giacchino, really made her realize the effect music can have on ambiance and mood. She also was inspired by the documentary Alive Inside, about a nonprofit organization that used music as a form of therapy to patients with dementia in a nursing home. 

SWA's drive and success, in part, comes from the theory of the Law of Attraction. She manifests positive energy and opens herself up to accept positive energy back. A theory made popular by the book The Secret by Rhonda Byrne. She also lists The Seven Spiritual Laws of Success by Deepak Chopra as a book that made a huge impact on her. 

Photo by Ver Sepasi

Photo by Ver Sepasi

Her endless determination to succeed and be happy in her career makes her a sure winner and destined for greatness. 

In 2017, expect pieces and tracks of a possible upcoming album and probably lots of pictures on my Instagram of Sara and I drinking wine. (Sorry, not sorry).