Teddi Mellencamp Arroyave
Meet Teddi Mellencamp Arroyave, star of Real Housewives of Beverly Hills, and founder of ALL IN by Teddi, a health and fitness accountability program that was designed to help women stay on track and attain their fitness goals.
You may recognize Teddi from Bravo's iconic reality TV series Real Housewives of Beverly Hills, which documents the lives of Los Angeles' elite. Joining the cast last season, Teddi used the platform to demonstrate her core values, as well as her deep love for her family. Now returning for Season 9 (airing on Tuesday, February 12th at 9PM on Bravo), Teddi is back and ready to show the audience the real her, admitting that she doesn't hold back from being herself while the cameras are rolling.
Her business, ALL IN by Teddi, started as a personal project, wherein she used social media to hold herself accountable throughout her fitness journey, and noticed incredible results. After taking on clients of her own and acting as a source of accountability that allowed them to stick to their goals without room for excuses, Teddi began training her successful clients to become coaches themselves. Now, with a team of 40 coaches and thousands of clients, Teddi says that it's important to her that all of her coaches go through and finish the program successfully before taking on a training position, offering them the unique perspective of truly being able to empathize with each client, having experienced the program firsthand.
I sat down with Teddi to ask her about everything from starting and growing All In By Teddi, to managing her busy schedule as a mother and entrepreneur, to what we can expect on the latest season of Real Housewives of Beverly Hills.
THIS INTERVIEW HAS BEEN EDITED AND CONDENSED FOR BREVITY AND CLARITY.
What led you to start All In by Teddi?
“It originally just started as a journey about myself. I had always fluctuated with weight throughout my life, and I had more of a resentment towards it and I didn’t really put any focus on changing some of the patterns that I had created throughout years of gaining and losing weight, and how unhealthy it was for me and how it was making me feel until I had my kids. I wasn’t realizing until after I had my son, when I wasn’t losing the weight, and friends around me were dropping their baby weight, but it just wasn’t happening for me. I started getting deep inside myself and not wanting to do things I normally wanted to do. I realized it wasn’t healthy, and I wasn’t feeling good in my own skin, so I started this Instagram account. Originally, it was called “LA Workout Junkie” and I posted a picture of myself and my kids, and I said “Hi, my name is Teddi and I have a goal to get in the best shape of my entire life”. For a year straight, I blogged every day about different workout classes I did in LA. I saw a definite change in my mental state by working out, but I wasn’t seeing a huge physical change because I hadn’t changed anything about the way that I was eating. Once I realized that was the tool I was missing, I started posting about [healthy eating]. Instagram became my tool to hold myself accountable, and with that, it grew a big following, and people were on my journey with me, and I realized that this is what’s missing - being held accountable. Because when we’re doing it ourselves, we give ourselves excuses. I went to a couple of girls that I’m friendly with and I said, “Can we do an experiment? The same thing I’ve been doing on Instagram, can I do it for you and we can see if it works?” I called it the 2 Week Jumpstart and they had amazing transformations, and I posted them on social media and the business was formed. It started off with 10 clients, then 20 clients, then 30 clients, etc. Then I promoted one of my clients to become a coach, and now I have 40 coaches and thousands of clients. It’s really just about showing what I personally went through and using that to help others.”
Tell me more about the services you and your coaches offer?
“Well, because we all live and practice this lifestyle change, we are essentially the friend who’s gonna tell you everything you need to hear, not what you want to hear. Once you sign up for the program, we give you food options, we help you shop, we’re in constant text communication, you have to have breakfast, lunch, and dinner before a certain time… it’s constant communication and we’re there to help you. If you’re at a restaurant [and you’re not sure what to order], you send us the menu, and we’re right there. It’s like a concierge service to hold you accountable to your goals. If you’re into Day 3 and you don’t feel like being active today, we have a screenshot of what you said when you originally signed up, we send it to you and say, “Hey listen, remember how you felt when you wrote this? That’s why you asked us to be here.” What holds everyone accountable is that they’ve signed up, and if they don’t do it, then they’re out of the program. If you’re not ready to change your life, you’re not going to. We’re constantly there to remind you why you wanted to [get in shape] and motivate you, and that helps keep people on track.”
What's the biggest thing you've learned from starting and running your business?
“The biggest thing I’ve learned is to just continue to be true to my mission statement and to stay true to what’s important to me. Of course, with all of the exposure there’s been from Housewives, I’ve had ways to scale even 20 times what I’ve scaled [the company] to currently, but I’d be jeopardizing what I truly believe in, and it’s not worth it to me. I can wake up, and I can feel proud to do what I do every day. Not only am I excited about the fact that we’ve helped so many clients, I’m thrilled at the fact that graduates of the program then become coaches, and they’re also successful coaches making good money, they’re helping us change people’s lives. I’m giving them tools, and they’re giving themselves so many tools to help them build a bigger future for themselves.”
What advice do you have for young women looking to start and build their own brands and companies?
“Trust your gut, work hard every day. Even people in my life had absolutely no idea what I was doing, [they would say], “Why are you doing this? Doesn’t this seem like a waste of time?” And honestly, I took any of that negative energy, and used it to catapult myself forward and push myself, even though I didn’t know where I was going with my goals and my dreams, I knew that if I kept going, it would present itself, and it did.”
What does a typical day look like for you now as an entrepreneur and mother?
“Every day is different. I would love to say that it was completely laid out, but when you have little kids, when you’re filming a TV show, when you have 40 people that work for you, it’s constantly in motion. The biggest thing for me, is that I always set my alarm clock an hour before I know my kids are going to wake up so that I can lay out the day. I give myself my 3 non-negotiables, the three things I am definitely doing that day, I give myself three goals, and then I have my daily itinerary. There’s no such thing as a perfect balance, but you do the best you can and try to be nice to yourself if things change.”
What are some of your self-care rituals?
“The biggest thing for me is journaling. I love to write. I love to write what I’m proud of, I love to write my fears, write my intentions. Having it written down is therapeutic to me. I also listen to myself and when I’m starting to feel run down, I’ve learned the power of saying no. I always knew the power of saying yes, but you have to start to know yourself and if you feel run down, it’s okay to say no. It’s okay to say, “I love you, but I can’t do this right now because I’m tired and exhausted. Listening to yourself. I also take baths. Exercise is a huge thing for me, as you know, that’s what clears my mind.”
What big projects do you have planned for 2019?
“I am working on my athleisure line. I’m also working on continuing growing my business with coaches and setting up a stronger back end for the inputting of new clients, we’re developing an app for that. Every day, something new. I want to do a journal, I want to books, there are so many avenues, and as long as I’m loving what I’m doing and I’m passionate about it, I’m happy to continue pushing through every project that I can possibly think of.”
What are you most excited for us the audience in the new season of Real Housewives of beverly hills?
“I think that you can always count on me to be myself. I’m going to be authentic, the good, the bad, and whatever comes with it. I’m an honest person and that’s gonna show through in the end. There are ebbs and flows in the relationships of all of us in the show. It’s a lot of drama, a lot of craziness, but in the end, a lot of us have a lot of fun together.”